this Bearbrick figure is sure to turn heads

underscoring its collectible relevance and authenticity

the ultimate surprise for connoisseurs of Japanese character culture

combining creative elements with modern style

an outstanding collectible created especially for fans of the world-famous K-Pop band

BE@RBRICK Sooty the Bear [Kellogg's Puffa Puffa Rice] (400%) Thierry Guetta this Bearbrick figure is sureThis Bearbrick unites two icons of British pop culture: Sooty, the legendary yellow bear hand puppet that has enchanted generations of children since 1948, and Kellogg's Puffa Puffa Rice, a cult breakfast cereal of the late 1960s and early 1970s. The unusual collaboration began in 1973 when Kellogg's hired the silent magic bear as the mascot for the sweet puffed rice. Although the partnership only lasted until 1975 before the cereal disappeared from