just like a freshly salon-approved product

100% gray coverage for a uniform color image

offering products that delight both hairdressers and consumers

With over 120 different shades

and Coenzyme Technology protects the hair from damage

Goldwell Elumen Play @VIOLET 120 ml 45 % just like a freshly salon-approvedGoldwell Elumen Play @VIOLET 120 ml The semi permanent hair color Goldwell Elumen Play @VIOLET offers intense color power and flexibility. This color is perfect for creative styling and allows for easy application without developer. Ideal for anyone who likes to experiment with their hair and achieve vibrant color results. Properties of Goldwell Elumen Play @VIOLET: HDMax technology for intense color power and durability Shine and Care technology for