The innovative HD 3 color technology creates multidimensional color effects that reflect light in a unique way

With constant innovation and a focus on quality and performance

For the best possible results

Goldwell Pure Pigments are highly concentrated dyes that add incredible depth and shine to any hair color

No residue or sticky feeling

Goldwell Elumen Play @GREEN 120 ml 50 % The innovative HD 3 colorGoldwell Elumen Play @GREEN 120 ml Goldwell Elumen Play @GREEN is a semi permanent hair color that impresses with its vibrant and intense color results. Perfect for those seeking creative and varied hair colors, it offers a wide range of 17 shades that can be mixed as desired. Advantages at a glance: Semi permanent color Ready to use without developer HDmax technology for intensive color results Shine and Care technology for shiny and cared for hair