This high-performance formula protects hair integrity and optimally prepares hair for a new color treatment

Contains WellaPlex building blocks to strengthen the hair structure

it is recommended to lighten the hair before application

Ideal for everyday use and special occasions

Use DIA COLOR to restore hair's natural shine and color depth

Wella Color Touch Pure Naturals 7/0, 60 ml 30 % This high-performance formula protects hairWella Color Touch Pure Naturals 7 0, 60 ml Wella Color Touch Pure Naturals 7 0 is a semi permanent hair color developed to achieve a natural, medium blonde with vibrant, multi dimensional color results. This ammonia free color formula is enriched with keratin and offers high color vibrancy and luminosity. Ideal for those who prefer a color preserving treatment without permanently altering their hair. Product features: Semi permanent hair color for