Innovative technology for gentle application – cares for the hair during the coloring process

Since its founding in 1909

Improved hair structure thanks to IntraLipid technology

Elumen care products such as Elumen Wash

Easy application and fast results

L'Oréal Professionnel Serie Expert Metal DX Shampoo, 1500 ml 10 % Innovative technology for gentle applicationL'Oral Professionnel Serie Expert Metal DX Shampoo, 1500 ml L'Oral Professionnel Serie Expert Metal DX Shampoo is specially formulated to neutralize harmful metal particles in the hair that can penetrate the hair fibers through tap water. These particles can cause breakage and color changes. Enriched with a unique, patented technology, the shampoo protects color treated, damaged, and natural hair. Advantages at a glance: Neutralizes metal particles in