Free of Sulfates

Aloe: a soothing water-binding agent with antioxidant properties

smoother curls with just enough hold

and rejuvenate the scalp and hair follicle

and reduce pore distortion and slackening

L'Oreal HiColor Category_Brands/Vaseline Free of SulfatesWhat is it? L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3 4 levels. A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich,